The AmeriHealth Mercy Family of Companies to Present
on Branding Managed Care Products at the 6th Conference on New Product Development for Health Plans
September 14, 2006 - Philadelphia (PA) - AmeriHealth
Mercy's Flora Castillo, Vice President, Marketing, and
Meg Grant, Director, Community Relations and Special
Events, will present on Building Brand Identity and Loyalty
for Your Managed Care Product, at the 6th Conference on
New Product Development for Health Plans, on Wednesday, September
20, 2006, at 9:00 am
This session will examine how one member of the AmeriHealth
Mercy Family of Companies, Keystone Mercy Health Plan of Philadelphia,
has combined member outreach, marketing and branding to positively
promote health and wellness program in its community. Two of
the health plan's signature programs, the Health Ministry
Program for Women, a holistic health education program for
women of all ages, and Healthy HoopsSM, an asthma management
program for children, will be examined as case studies during
this workshop.
With more than 20 years of experience exclusively serving the
Medicaid population, the AmeriHealth Mercy Family of Companies and its affiliates comprise
the largest family of Medicaid managed care plans in the United
States, touching the lives of more than 2 million members in
16 states. For more information, visit AmeriHealth
Mercy.
Corporate Research Group's 6th Conference on New Product Development
for Health Plans, September 18-20, 2006, in San Francisco, will
bring together the leaders from the nation's top health plans
to pinpoint solutions for developing timely, cost-saving health
plan products. These leaders will showcase specific case studies,
proven solutions and pioneering initiatives implemented by industry
leaders to improve health coverage options and reduce costs.
Go to Corporate
Research Group for more information.
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